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Vitality + rejuvenation + explosive seaweed!

2022-03-21

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Chasing the tide of nori industry, many food industry leaders have also stepped into the market to break the pattern of the original nori market. The future category pattern of nori market is being gradually reorganized, and numerous new brands have joined in, which is undoubtedly a clear indicator of the category of the industry!

In terms of product strength, Lilv Group completed the structural upgrade of nori category in 2017. With the shock launch of 21 new nori products in March 2017, the four categories of Joy Jubilee Nori have been formally formed, including rock burning nori, nori rolls, sandwich nori and pressed Nori, to provide diversified and personalized leisure nori food enjoyment for consumers.

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In 2017, The "Nori +" product structure launched by Lilv Group was newly upgraded. Continue to enrich the product line, product differentiation. Seaweed products are integrated with "coconut shreds, almond kernels, sesame seeds, original taste, spicy taste" and other flavors. They have five tastes, namely sweet coconut shreds, sweet almond kernel, mellow sesame seed, fresh and original taste, and satisfying and spicy taste. They are perfectly combined with crisp seaweed to make the mouth crisp and taste delicious. The newly upgraded product packaging also highlights their own flavor, particularly bright and novel, it is tempting to look at.

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It is well known that seaweed is nutritious and green and healthy. It not only concentrates all kinds of B vitamins in nori, especially riboflavin and niacin, but also contains A lot of vitamins A and E, and A small amount of vitamin C, which contains about 15% of minerals. Nori is low in calories, high in fiber and carries little risk of obesity, making it a delicious snack that women and children can safely eat.

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In terms of brand power, Lilv Group deepens its youth strategy to make the youth reform more "heart-oriented", so as to make the Joyfulcici brand more textural. Young people can interact online and offline and communicate in a way that young people like. We have developed a series of interactive ways in line with the fashion trend, such as "scanning codes to grab red envelopes" and "red envelope shopping mall sharing courtesy", and launched more colorful theme promotion activities offline. Next, WeChat, the public account of Joyfulcici food, will also serve as the Joyfulcici brand service window. While providing brand information to consumers, it will also regularly launch consumer interactive benefits, so that people can participate more in the Joyfulcici brand interaction.

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Joyfulcici brand leads the nori industry towards high-end, differentiated, healthy development trend. Nori hot style also attracts many followers, but whether followers can achieve the strength support behind the brand, this is the most critical. Joyfulcici brand has 300 hectares of self-built seaweed base, has become the country's largest rock burning seaweed manufacturer. It has 4 production lines and 10 production lines with 2 lines. It also invested 10 million yuan to set up a Nori RESEARCH and development center to form leading products and core technologies with independent intellectual property rights. In 2014, Joyfulcici laver and nori were approved by China Green Food Development Center to use the green Food logo. Lilv group is also the only one in the country to obtain the nori green food logo. These brand endorsements and corporate strength are the charm and driving force for the lasting development of the Joyfulcici brand.

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