Welcome to Jinjiang Force Green Food Co., Ltd.!

Relying on seaweed resources, Lilv group realizes diversified development


Porphyra yezoensis has a long history of cultivation and consumption in China. It has a variety of varieties, such as Porphyra yezoensis, Porphyra haitanensis, and Porphyra Kansei. Among them, Porphyra haitanensis has great potential for consumption. Some data show that the annual market output value of Porphyra haitanensis is close to 5 billion yuan, while the annual output value of Porphyra haitanensis only used for quick digestion and sub packaging has reached more than 2 billion CNY.

No alt text provided for this image

Such a large scale of consumption also requires a high level of production and quality of Porphyra haitanensis. It is reported that the coastal production of Fujian, Zhejiang and Guangdong accounts for more than 75% of the total output of Porphyra haitanensis in China, and Xiapu in Fujian is the main production area of Porphyra haitanensis and is known as the "hometown of laver". Relying on Xiapu's 300 hectare laver marine breeding base, Lilv group has developed laver product line and achieved sustained growth.

Lilv group selected pure natural, pollution-free sea water cultivation of fresh laver, using bamboo pole natural air drying technology, launched a variety of types of laver products, the products are fresh and delicate, smooth import. On the basis of the classic round package laver, we have launched laver soup, sushi laver and other subdivision products, which are suitable for diversified consumption scenarios.

No alt text provided for this image

Enter cod sausage Market, focus on children's continuous growth

Fish products are rich in protein and other nutrients, and low-fat content highlights health demands. Therefore, fish products have been the category with rapid growth momentum in China. Since the end of 2013, fish products have ushered in the stage of classification. Surimi products such as fish tofu, fish intestines and fish balls began to appear, and gradually showed a trend of leisure and convenience.

No alt text provided for this image

With the spread of health trends in the food circle and the rise of food consumption for infants and children under the two child policy, COD sausage has become a new and growing snack force. Nongheng cod intestines of Lilu group are selected as high-quality cod fish known as deep-sea "nutritionist". They are rich in multiple nutrients and trace elements such as DHA, DPA, vitamins, etc., with delicate taste and smooth muscles, which are favored by children's consumer groups. In addition, COD intestines are good for storage, circulation and profit margins, so they are also the favorite category choice for dealers in recent years.

No alt text provided for this image

Today, the three product systems of lichen, laver and fish products under the group have become the core driving force of its deep layout of marine snacks. In the future, Lilv group will continue to consolidate the advantages of product matrix and leverage the broad consumer market with diversified sub categories!

News Tag: