In recent years, the marine leisure snack industry has risen rapidly, and has subdivided into seaweed, laver, fish products and other diversified categories, bursting out 10 billion level of consumption vitality. Many enterprises are keenly aware of this situation, and have entered the bureau to dig for gold. Among them, with its mature category matrix, Lilv group stands out, with a total sales of more than 500 million yuan, becoming a shining star in the industry.
"Seaweed" is a new rising category in recent years, which is welcomed by consumers for its advantages of fresh, delicious, healthy and nutritious. The decade from 2009 to now is the outbreak period of seaweed category. With a high growth rate of more than 30%, it has rapidly opened up a subdivided consumption market of more than 2 billion yuan. Among them, the consumption scale of seaweed has reached nearly 900 million through online channels alone, and the market performance is particularly dazzling.
At the same time, seaweed has a huge profit margin because of its novel concept and convenient operation. It has a long life cycle and high consumption frequency, so it is the best choice for manufacturers. However, seaweed is also faced with the short board of monotonous species and traditional eating methods, which calls for a boost of innovation and upgrading and in-depth development.
In this context, Lilv group and its happy Jubilee seaweed have attracted the attention of the industry. Happy Jubilee brand has a variety of products, such as sandwich seaweed, Seaweed Roll, rock roasted seaweed, traditional seasoned seaweed, thick and Renjia sandwich seaweed, etc. combined with the young and multi style packaging, it provides consumers with taste buds and visual enjoyment. At the same time, happy Jubilee seaweed has also solved the industry pain points and has many advantages of differentiation.
① Natural raw materials, in line with the trend of health. JOYFULCICI seaweed selects fresh, healthy and pollution-free high-quality laver as raw material. It is crispy, delicious and original. It retains the rich vitamins and minerals of natural seaweed to a large extent, and has the advantages of high fiber content and low calorie. Therefore, it is suitable for people of all ages, especially for children and women. At the same time, with the permission of China Green Food Development Center, the use of green food logo conforms to the trend of healthy and nutritious food consumption.
② Advanced technology, shaping quality benchmark. JOYFULCICI seaweed introduces foreign advanced production lines of rock baked seaweed and Seaweed Roll, and carries out localization upgrading and improvement, so as to achieve automatic and fine production of seaweed. At the same time, the company has reached close cooperation with domestic first-class universities and scientific research institutions to create technical barriers with first-class research and development technology, and achieved the exclusive innovation of seaweed formula.
In addition, the company has set up the R & D center and Inspection Center for seaweed products, which is committed to making every detail elaborate and traceable to the source of product safety and health.
③ Create a brand, multi-dimensional communication and promotion. "Seaweed, just JOYFULCICI" Brand slogan catchy, sharp hit the core demands of consumers. Meanwhile, the JOYFULCICI seaweed tiktok's intensive bombing, the online promotion of the voice anchor, and the "online and offline double line" mode will enable the brand to have more communication.
④ Wanjia network, build channel network. The group has a dense and mature channel network, with more than 10000 sales outlets covering multiple channels such as circulation and supermarket. It also cooperates with Wal Mart, Carrefour, Suguo and China Resources Vanguard in the growth period. At the same time, Lilv group also keenly captured the wind of the times, launched online platforms such as tmall, Jingdong, pinduoduo and Yunji, and deepened the strategic cooperation with liangpinpu, baicaowei and Tianhong. The channel layout promoted by the whole line provides strong support for the terminal sales of happy Jubilee seaweed.
⑤ 800 million output value, enterprise strength endorsement. Enterprises are the solid backing and lasting driving force of products. Lilv group has been working intensively in seaweed industry for nearly 20 years, and now has an annual production capacity of more than 1 billion yuan, and has a large number of loyal consumer groups and reliable dealer team. On the basis of consolidating seaweed and other products, Lilv group is also committed to integrating the whole seaweed industry chain, realizing OEM project development, diversified promotion and vigorous development, and building differentiated and more lasting competitiveness.